At solution25, we’ve helped countless businesses launch their Shopware stores—and we know exactly what can go wrong when you’re not fully prepared. That’s why we’ve put together a detailed, real-world Shopware pre-launch checklist. This isn’t just a list of tasks—it’s a complete blueprint to help you launch with confidence, clarity, and zero surprises. Before you open your doors to the world, you need to make sure everything works—every product page, every payment method, every click. Launching a Shopware store is more than pushing a button. It’s about building trust with your customers from the very first interaction.

A strong foundation means fewer problems later. This is where we ensure that your core settings are aligned with your business model and market.

What to Review:

• Default language and currency
• Time zone and sales channel setup
• Email templates and sender settings
• SSL and HTTPS enforced
• Order number sequences and legal identifiers
• Company logo, favicon, and page metadata

Now’s the time to ensure your product listings are complete and polished.

What to Check:

• Keyword-rich titles and informative descriptions
• High-quality and consistent product images
• Correct variant setup (colors, sizes, etc.)
• Pricing and availability by customer group
• Logical categories and clean URLs
• SEO meta titles and breadcrumbs in place

Your store’s design is your first impression—make it count.

Review the following:

• Homepage with CTAs and featured sections
• Fully responsive design for mobile and tablet
• Clear navigation and mega menu (if applicable)
• Footer with policy links and contact info
• Clean product pages with review blocks
• Smart filtering and internal search results
• Helpful 404 error page with navigation

A smooth checkout equals more sales. A broken one costs you everything.

Must-test steps:

• Guest checkout enabled and secure
• All payment methods fully tested
• Shipping zones and logic verified
• Tax calculations by country/state
• Order confirmations and invoice PDFs sent
• Custom thank-you page or redirection setup

Compliance builds trust—and protects your business.

Legal and privacy must-haves:

• Terms, Privacy, Returns, and Imprint pages
• GDPR/CCPA-compliant cookie banners
• Email opt-ins are legal (not pre-checked)
• Data export/deletion tools configured
• Age-gated content for restricted products

If Google and customers can’t find or load your site, it won’t matter how great it looks.

Pre-launch SEO and speed audit:

• Page titles, descriptions, and headings in place
• robots.txt and sitemap.xml configured
• Canonical tags to handle duplicates
• Redirects from old URLs (if migrating)
• Minified CSS/JS and lazy-loaded images
• Server/browser cache, CDN usage
• Core Web Vitals (LCP, CLS, FID) reviewed

Security lapses can damage trust—and your bottom line.

Security checklist:

• Custom admin URL path
• Inactive plugins removed
• All extensions updated
• Two-factor authentication enabled
• Old admin users deleted
• Backups scheduled and tested
• Error logs active and monitored

Test everything like a real customer—from homepage to refund email.

Simulate and review:

• Browse, search, filter, and navigate the store
• Go through checkout with all payment methods
• Test cancellations and refunds
• Check ERP/CRM/email integrations

Know what’s happening on your store—right from launch.

Set up and test:

• Google Analytics GA4 and eCommerce tracking
• Google Tag Manager events working
• Meta Pixel & Conversions API
• Email platform (Klaviyo, Mailchimp) connected
• Custom conversion events
• Google Search Console verified

Even perfect launches need follow-up. Have a plan.

Checklist for the days after launch:

• Designated person/team for bug fixes
• Emergency process if checkout fails
• Monitoring tools (UptimeRobot, Better Uptime)
• Error log reviews and issue triage
• Backup verification schedule
• Early analytics review and CRO planning

At solution25, we treat every product launch like opening night. Behind the scenes, everything must be tested, refined, and ready—because when your website or digital product goes live, your audience is watching.

This comprehensive website launch checklist is designed to walk you through every critical step of the process, ensuring a smooth, stress-free, and successful launch. No surprises. No crossed fingers. Just confidence.

If you’re looking for a team with proven experience in go-live support, digital launch strategy, and performance optimization, we’re here to help—every step of the way.

Let’s make your launch day a milestone worth celebrating—and a platform for maximum visibility and growth.